• Service: Basic SEO site promotion
  • Target promotion region: Ukraine
  • Niche: Agribusiness (the sales of mineral fertilisers)
  • Team: SEO-specialist, Link Builder, 2 copywriters
  • SEO project specialist: Plotnikova N.I.
  • Promotion period: 9 months, with further ongoing collaboration :)
  • Tools: SEO Powersuite, Ahrefs, GSC, GA, Screaming Frog

About the client

Tetra-Agro is a manufacturer that sells one type of agricultural product with a highly pronounced seasonality. The client refused to agree to the development of a foreign language version of their site, unlike their competitors.

Challenge

  • To help the business to find new growth points by improving site functionality, increasing brand awareness and improving the site’s search engine visibility.
  • To develop a 9-month promotion strategy for optimising the site for keywords with commercial intent.
  • To increase targeted, qualified organic traffic.

Solution

Comprehensive analysis of competitors performed.

The semantic core of the site was expanded:

  • A more wholesome semantic core was collected, including commercial search queries (like “buy”, “price”);
  • Optimisation of the existing pages of the site for additional keywords was carried out;
  • A strategy for creating new pages that strengthen the site’s authority, expertise and credibility was developed.
  1. Technical SEO
  2. Content optimisation and on-page SEO
  3. Off-page SEO
  4. A comprehensive monthly SEO task list

Results

Comparison of impressions and clicks, by time period *:

September 1, 2019 – September 30, 2019 (solid lines) and September 1, 2020 – September 30, 2020 (dashed lines)

Note: * – due to the seasonality of the product, we compared the same time period as last year

  • The total number of visitors in 2020 increased by 87.41%, on average and the number of visitors from organic search increased by 297.25%, compared to the same time period last year
  • The number of sessions per month increased by 104.11%, on average compared to the same time period last year
  • The number of new users increased by 90.87%.

Traffic Analysis, by Source

Organic search – traffic from search engine results, earned directly as a result of SEO.
Direct – traffic obtained via users directly entering your company URL into their browser
Referral – traffic from sources other than Google’s search engine results (i.e. links from other websites, via email)

Keyword statistics

Comparison of the total number of keywords in the top of Google SERPs:

Home page (went from 12 to 273 – an increase of 2175%):

Product page (went from 46 to 406 – an increase of 782.6%)

In 9 months – the optimisation for 931 keywords in Ukrainian was carried out,

72 keywords ranked in – TOP 3;
99 keywords ranked in – TOP 5;
170 keywords ranked in – TOP 10;
452 keywords ranked in – TOP 50.