- Service: e-commerce SEO
- Target promotion region: Ukraine (Ukrainian / Russian languages)
- Niche: Online Electronics Store (gadgets, mobiles and home appliances)
- Team: SEO Team Lead, SEO Specialist, Link Builder, 2 copywriters
- SEO Team Lead: Anna Boiko
- Promotion period: 2018-2019
- Tools: SEO Powersuite, Ahrefs, GSC, GTM, SERP Parser
To achieve a 2-fold increase in traffic and reach target conversion rates for key models of smartphones, TVs, home appliances and other types of phones. To draw up a 6-month game plan, aimed at optimising commercial keywords for top priority categories of goods. Optimisation of categories, product cards and filters to improve usability and search engine visibility. Evaluation of results. To conduct a comprehensive competitor analysis. To draw up a final optimisation strategy to follow for the next 6 months.
● Digital marketing plan developed
● Semantic core
Product filters for e-commerce
A detailed analysis of “long-tail keywords” was conducted; keyword optimisation for some filters and their associated combinations was carried out. Based on a thorough niche and competitor analysis, a digital marketing strategy for 6 months was developed.
- Technical SEO
- On-page SEO
- Off-page SEO
Comprehensive monthly SEO task list:
Top priority categories of goods were defined, the content plan and terms of reference for copywriters were drawn up, internal cross-linking was carried out, an anchor text list was developed and strategies for building up a comprehensive backlink profile for the selected categories, subcategories, product cards and filters were defined; evaluation of the results.
Comparison of organic traffic by time period:
March 1, 2018 – March 31, 2018 (orange) and March 1, 2019 – March 31, 2019 (blue)
1. Organic traffic / 2. Traffic Analysis by Source / 3. External links
Organic traffic: traffic from search engine results that is earned directly as a result of SEO.
Direct – traffic obtained via users directly entering your company URL into their browser
Paid Search – traffic obtained though paid advertising such as Google Ads.
- The number of visitors per month increased by 197%, on average, compared to the same time period last year
- The number of sessions per month increased by 161%, on average, compared to the same period last year
- Number of pages per session: 3.32
- Bounce rate: 31.46%
Over the past year:
We have carried out the keyword optimisation for over 1479 keywords in Ukrainian.
We have carried out the keyword optimisation for over 3131 keywords in Russian.