• Service: ecommerce SEO
  • Target promotion region: Ukraine
  • Niche: ecommerce - Apple electronics (iPhones, iPads, Macs and various Apple accessories)
  • Team: SEO Team Lead, SEO Specialist, Link Builder, Copywriters
  • SEO Team Lead: Anna Boiko
  • Promotion period: 2.5 years (active project)
  • Tools: Ahrefs, Screaming Frog, GSC, GA, GTM

Challenge

To launch all SEO promotion processes. To carry out technical, on-page and off-page SEO. To make monthly plans for the promotion of top priority categories of goods and products, together with the sales department manager and marketer. To assist the client with organising sales and promotional discounts of their products. To generate organic traffic and leads. To build brand awareness through various off-page optimisation techniques.

To draw up a 6-month promotion strategy, aimed at the optimisation of commercial keywords for top priority categories of goods. Adjustment and optimisation of categories, product cards and filters to improve user experience and search engine visibility. Evaluation of the results.

Solution

  • Niche analysis carried out
  • Monthly digital marketing plan developed
  • Semantic core collected for:

Categories
Sub-categories
Product cards
Product filters
Blog

A detailed analysis of “long-tail keywords” was conducted; keyword optimisation for some filters and their associated combinations was carried out.

  • Technical SEO
  • On-page SEO
  • Off-page SEO

Comprehensive monthly SEO task list:

The content plan for all categories, subcategories and filters was created and technical specifications for copywriters were drawn up, internal cross-linking was carried out, the content plan and topics for the blog were selected, A / B testing of meta-tags (both templates and customised ones), microdata markup and off-page SEO for top priority pages was carried out; assessment of the results.

Results

Comparison of organic traffic by time period:

1st Nov. 2019 – Jan. 31st 2020: No. of visitors (orange) 1st Nov. 2020 – Jan. 31st 2021: No. of visitors (blue)

1. Organic traffic / 2. Traffic Analysis by Source / 3. External links

The total number of visitors over three months (November-December-January 2021) increased by 175.75% on average, compared to the same time period in the previous year

The number of sessions per the month increased by 109.43% on average , compared to the same time period last year

  • Pages per session: 3.29
  • Bounce rate: 44%
  • The total number of transactions doubled.

Traffic Analysis, by Source

● Organic traffic: traffic from search engine results that is earned directly as a result of SEO.
● Direct – traffic obtained via users directly entering your company URL into their browser
● Paid Search – traffic obtained though paid advertising such as Google Adwords.

Keywords statistics 

We optimised for over 4,000 keywords in Ukrainian and Russian in the course of a year